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Small-Cap Value Investing in 2022

February 15, 2022
At Oliver Luxxe, we believe investors should consider small-cap value equities. Much like our thoughts on SMID-cap investing, small-cap companies offer compelling attributes like their relative performance during an economic recovery, an opportunity for alpha generation, and inefficiencies due to lack of sell-side analyst coverage. In fact, data indicates the average mega-cap stock has 24 sell-side analyst coverage while the average small cap stock has just seven sell-side analysts (see below). Within small cap stocks, we believe that investors should focus on profitable companies with solid ROIC, strong free cash flow generation and attractive reinvestment opportunities. 

According to Goldman Sachs, approximately a third of the Russell 2000 companies will be unprofitable as of February 3, 2022 (see below). 

This is important because the Federal Reserve is projected to raise interest rates in 2022, which effectively increases the discount rate (and cost of capital) used to value companies. Higher duration equities (i.e., those with earnings expected in later years) could potentially be impacted more relative to high-quality, low duration equities, which we seek to identify for our equity strategies. As a result, we believe investment performance may see wide dispersion between fundamentally driven, active portfolio management and passive investment strategies, especially in the small-cap universe over the next few years. 


As we outlined in our 2021 year-end review, we believe there could be a significant “coiled spring” effect in 2022 for small-cap equities. This is due to the 20% decline in S&P Small-cap P/E multiples in 2021 despite +57% EPS growth which was higher than the S&P 500’s +31% growth[1].

We believe the fundamental setup in 2022 is compelling for small-cap investing. Small-caps tend to perform best and outperform large-cap companies when the economic cycle enters the recovery phase. More importantly, this trend usually starts a multiyear cycle where investors prefer small-cap equities which have lagged their large-cap counterparts. 



From a valuation perspective, large-cap stocks are trading well above their 10-year averages on a variety of metrics (See highlights below). Conversely, small-cap stocks are trading below their 10-year averages on many metrics. We believe this combination of large-cap “overvaluation” and small-cap “undervaluation” is a powerful setup for rotation towards value and small-cap stocks. This is very reminiscent of what happened during the 1995-2005 period, where large-cap growth significantly outperformed from 1995-1999, and small caps and value took leadership from 2000-2004 after the technology “bubble” period. 


From a growth standpoint, small caps earnings are projected to grow faster than the large-cap peer group. (See highlights below). In fact, this combination of superior valuation+ higher EPS growth, EBITDA growth and sales growth suggest that small-cap stocks are currently mispriced versus the large-cap universe. 

After the Great Financial Crisis, investors have become comfortable believing that “growth is defensive,” which is consistent with easy monetary policy for the past decade. However, we believe as interest rates move higher in 2022, investors should reward high-quality, small-cap value stocks. Importantly, Small-cap stocks have outperformed their large-cap counterparts during periods immediately prior and after Fed rate hikes.

The small-cap universe is extremely vast, with many companies that are under-followed by Wall Street sell-side research analysts. Because this universe is not as widely followed, it creates an alpha opportunity for active managers like Oliver Luxxe to add value through our disciplined proprietary research process. Our process combines a rigorous fundamental approach as well as a quantitative layer. We utilize our multi-factor quantitative screens to assist in identifying companies with solid balance sheets, strong earnings revisions, and attractive multiples. We utilize the quantitative models to prioritize our research resources in the most efficient manner. Our fundamental research includes in-depth analysis of the company’s business model, industry competitive dynamics, financial statements, discounted cash flows analysis and evaluating management’s track record of generating/deploying capital in an efficient and shareholder-friendly manner. 


Ultimately, our goal is to build a portfolio of attractively valued businesses with solid ROIC, strong cash flows and reinvestment opportunities, broadly diversified amongst economic sectors and industries.  We believe this combination gives us the best opportunity to deliver a set of attractive risk-adjusted returns through the economic cycle. 


Small-Cap Company Highlights


Franchise Group, Inc. (FRG). Franchise Group is an owner and operator of franchised businesses that continuously look to grow its portfolio of brands. FRG’s portfolio includes Pet Supplies Plus, American Freight, The Vitamin Shoppe, Badcock Home Furniture, Buddy’s Home Furnishings and Sylvan Learning. Franchise Group acquires franchisable businesses and adds operating and capital allocation philosophies needed to grow free cash flow and earnings. FRG has a strong history of driving shareholder value, as exhibited by its increasing return on invested capital (ROIC) and its recent decision to increase its quarterly dividend by +67% to $0.625/per share. We believe FRG’s accretive strategy of buying scalable franchise businesses is repeatable and can drive competitive long-term earnings growth. 


Vista Outdoor Inc. (VSTO). Vista is a designer, manufacturer, and marketer of consumer products in the outdoor sports and recreation markets and the company's segments consist of Shooting Sports (68% of sales) and Outdoor Products (32% of sales). VSTO has grown its diverse portfolio via acquisitions and strong organic growth. We believe Vista’s $474mn purchase of Foresight Sports highlights the company’s strategy to grow via accretive acquisitions ($60mn in tax benefits). Due to strong consumer spending and M&A, VSTO has some of the strongest Consumer Discretionary earnings revisions on our proprietary small-cap quantitative screen. Vista trades at a forward EV/EBITDA multiple of 4.5x which is two standard deviations below its five-year average. 


Carriage Services Inc. (CSV). Carriage Services is a provider of funeral services in the United States and operates approximately 171 funeral homes across its Funeral Home Operations (75% of sales) and Cemetery Operations (25% of sales) segments. Carriage Service’s historical revenue/EBITDA growth rates of +6%/+8% have been driven by strategic M&A, improving EBITDA margins, and its ability to decrease its cost of capital. Despite CSV’s better growth metrics versus its peer Service Corporation International (SCI), the company trades at a forward EV/EBITDA multiple of 12x which is two and a half turns lower compared to Service Corporation International. 


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January 30, 2025
Is the Glass Still Half Full? The S&P 500 rose 23% in 2024, following a 24% gain in 2023. As we enter 2025, we continue to expect solid economic growth, stronger US productivity, and favorable interest rate policies by global central banks. The US is expected to remain the global economic growth driver with expansion of the current business cycle, increased AI-related capital spending, solid employment growth, and prospects for increasing capital markets activities. Despite this favorable backdrop, there are a variety of factors that may affect US equity performance in 2025. First, we believe much of the robust earnings growth in 2023 and 2024 has been reflected in equity valuations, especially in the fastest-growing AI-related stocks (see below). Over the last two years, higher interest rates combined with the AI capex boom were a key driver of outsized performance by a narrow group of stocks. However, we think these elevated valuation levels leave little margin for error. We think it also places a constraint on the upside for outsized equity gains in 2025.
November 12, 2024
We are excited to announce that Oliver Luxxe Assets' Senior Research Analyst, Matthew Biedron , has earned a Chartered Financial Analyst (CFA®) designation . This significant accomplishment reflects his dedication to excellence in investment analysis. Matt dedicated over 1,500 hours to study and successfully passed three challenging six-hour exams, all while upholding high standards of ethics, conduct, and work experience in the field. The CFA® designation is widely recognized as the gold standard in finance and demonstrates Matt's commitment to providing the best service to our clients. At Oliver Luxxe Assets, we pride ourselves on delivering customized wealth management solutions based on independent research and analysis for our high-net-worth and institutional clients. Achievements like Matt’s exemplify our mission to maintain a long-term, consistent investment process backed by credentials that reinforce our commitment to expertise and integrity. Please join us in congratulating Matt on his exceptional achievement!
October 22, 2024
Don’t fight the Fed... It cuts both ways! Year to date, the S&P 500 Index generated a total return of approximately +22% through the end of 3Q 2024. About one-half of this performance was driven by five stocks: Microsoft, Nvidia, Apple, Google, and Meta. This narrow leadership marks a continuation of the “Mag 7” stocks leading the market higher in recent periods. Recall that as the Federal Reserve began raising interest rates in early 2022, investors rotated into large-capitalization technology companies, due to their perceived safety, well capitalized balance sheets, and secular growth opportunities. Since early 2022, the US economy witnessed 11 interest rate hikes and 9 pauses during this 2 ½ year period. As a result of this restrictive monetary policy, economic growth has slowed, the unemployment rate has moved higher, and inflation levels have subsided. Historically, when central banks embark on tighter monetary policies, GDP growth typically slows, corporate profits and margins decline, and overall equity valuations shrink; hence the adage: Don’t Fight the Fed! However, last month, the Federal Reserve lowered the Fed Funds rate by 50 BPS marking a reversal of their recent tight monetary policy. In fact, 30 other central banks across the globe have started cutting interest rates, including the European Central Bank (ECB), the Bank of Canada, and the People’s Bank of China (PBOC). Outside of recessionary periods, this is perhaps the most coordinated monetary-easing cycle globally within the last 25 years. This coordinated easing monetary policy typically leads to accelerated economic growth, including industrial manufacturing, capex growth, and overall corporate earnings. As the title of this Quarterly Newsletter notes: Don’t Fight the Fed….It cuts both ways!
July 10, 2024
The S&P 500 Index rose double-digits during the first half of 2024. Most of the gains were driven by large-cap technology companies such as Nvidia, Apple, Microsoft, Amazon, and others. Significant capital investments from Hyperscaler companies have powered very strong revenue growth for Artificial Intelligence-related companies. Conversely, consumer-facing markets have begun to experience normalizing growth after a strong period of economic expansion coming out of the COVID period. For example, retail sales in May were tepid for the second consecutive month. We believe the Fed’s rate-hiking cycle and higher inflation may finally be taking their toll on the US consumer. On the flipside, the recent tightness in the US labor market appears to be easing, as the number of unfilled jobs per unemployed person has declined from 2.0 to 1.2 since March of 2022. This dynamic should help alleviate wage pressures and reduce general price inflation in the US from a larger labor pool .
April 22, 2024
In aggregate, the US economy has remained healthy, driven by a resilient US consumer, declining inflationary headwinds, and still positive GDP growth. Many investors at the start of the year were expecting aggressive interest rate cuts due to a perceived weakening of the economy and softer inflation data as we exited 2023. However, as the first quarter of 2024 unfolded, it appeared that the US was experiencing a second tailwind of growth. For example, the March Manufacturing ISM reading came in at 50.3 versus consensus expecting 48.5, which put the ISM above 50 for the first time since September of 2022.
January 30, 2024
We're pleased to announce that Oliver Luxxe Assets was named in the Q4 2023 eVestment Brand Awareness Rankings report as a Top 20 Emerging Firm. This is the second consecutive quarter that OLA has ranked in the top 20 of Nasdaq/eVestment's Brand Awareness survey of Emerging Managers. In the report, eVestment ranks the top asset management firms by brand awareness scores for the quarter across multiple global, regional, single product, and asset class categories. Oliver Luxxe Assets is ranked 13th out of 20 leaders in the Global Emerging Managers category. For a link to download the report, click here .
January 12, 2024
2023 Year-End Review: The Tortoise and The Hare 2023 was a reversal of the equity market underperformance from the previous year. Recall, the S&P 500 and the Nasdaq declined -18% and -32% respectively in 2022. Conversely, they gained +26% and +44% respectively in 2023. The Nasdaq gains was primarily driven by a handful of stocks, aka “the Magnificent Seven”, that drove the Artificial Intelligence frenzy reminding us of “the Four Horsemen” during the Internet Bubble period of the late 1990s. In the end, the S&P 500 Index traded at a similar level last week as it did in early January 2022. Essentially flat over a two-year period! In the meantime, the US economy had sustained a series of headwinds. Recall, last spring, the financial system witnessed the collapse of Silicon Valley Bank and Signature Bank. This stoked fears about another system failure since the global financial crisis in 2008. In retrospect, the Regional Banking crisis last Spring turned out to be a result of poor balance sheet risk management and a general lack of preparation for higher interest rates. Additionally, the economy saw the fastest pace of interest rate increases by the Federal Reserve since the 1980s, increasing from almost zero in early 2022 to 5.25-5.50% today.  Historically, housing, employment, and energy prices are key “swing” factors as to whether the US economy gets pushed into a recession or soft-landing scenario. The housing market is solid, the employment picture remains decent and energy prices have declined year over year. Overall, we expect the rate of inflation to continue its downward trend. However, we believe the Federal Reserve may be hesitant to lower interest rates aggressively as market participants believe unless the economy and job market experiences a rapid decline. Late last year, the equity markets experienced a dramatic rally off the October lows as market participants seemed convinced that a soft-landing economic scenario was inevitable. The S&P 500 Index, Nasdaq, and Russell 2000 Small Cap indices gained 16%, 18%, and 24% respectively off the October 27th lows to finish 2023. Coincidently, market participants were just as convinced that a recession was inevitable late in 2022 as they are now that a soft landing is the most likely scenario today. History and market experience have taught us that a $26T US economy tends to move a lot slower than a fast-moving equity market trying to express a short-term opinion. The economy tends to move at the speed of a Tortoise while the market wants to move like a Hare. We all know who wins the race in the end! 2024 Outlook Marty Zweig, famed investor, and market forecaster, coined the phrase “Don’t fight the Fed” in 1970 implying that the Federal Reserve policy has a strong correlation in determining the direction of the economy and ultimately the US stock market. We remind ourselves and clients that this phrase works in both directions of interest rate movement; EVENTUALLY! As we look forward into 2024, we see little value in trying to predict when and how much the Federal Reserve will cut interest rates this year. Recent economic and inflation data supports the notion that interest rates may have peaked. In other words, the central bank is about to become our friend! Recall, we titled our Second Quarter 2023 Newsletter: They don’t sound the alarm at the top and they don’t ring the bell at the bottom. In retrospect, we believe the bear market in equities may have ended in October 2022. Additionally, it appears that earnings for the cycle may have troughed in 2Q 2023. Lastly, we believe a new economic cycle will eventually emerge sometime in 2024 or early 2025 marked by improving GDP, PMI, and ISM economic data. Regardless, we remind investors that we invest with a three- to five-year time horizon utilizing our “Private Equity in the Public Marketplace” approach as we believe this gives us the best chances of identifying industries/sectors where capital is inefficiently allocated and provides the most attractive risk/return opportunities. We believe we are entering a period like the aftermath of the Internet bubble where interest rates peaked, the US Dollar peaked, the US economy experienced a mild recession, and the equity market experienced a multi-year period of strong returns led by small, midcap, and economically sensitive companies. A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. -Winston Churchill, Former Prime Minister of the United Kingdom
October 31, 2023
We're pleased to announce that Oliver Luxxe Assets was named in the Q3 2023 eVestment Brand Awareness Rankings report as a Top 20 Emerging Firm.
October 16, 2023
Early in the third quarter of 2023, there was a continuation of the positive themes seen during much of the year including expectations for a “soft landing” economic scenario underpinned by slowing inflationary trends, a strong labor market, consumer resiliency, and improving corporate earnings. While these themes remained front and center for much of the third quarter, they were increasingly offset with growing concerns about global economic growth and increasing US Federal deficits. In fact, the term “bond vigilante” which was coined in the early 1980s by veteran Wall Street strategist and former Fed Economist Ed Yardeni resurfaced once again in 2023. Yardeni theorized that bond investors were not satisfied with the yields they are receiving for holding longer duration US Treasury bonds due to the risk of persistent inflation and the rising national deficit. As a result, the yield on the 10-year US Treasury bond moved from 3.3% early in the Spring to over 4.7%. We believe this rise in long-term interest rates will aid the Federal Reserve in slowing down the US economy. On the flip side, it increases the likelihood of a recession in 2024 or a potential “credit-accident” in the financial system.
July 21, 2023
They don’t sound the alarm at the top and they don’t ring the bell at the bottom.
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